YouTube plans Aggressive Moves to win back Talent

In August 2013 Jason Calacanis gave a keynote at Vidcon, one of the biggest conferences in the YouTube centered content creator world. Usually talks at Vidcon are around the latest YouTube stars, how they made it etc. Calacanis being Calacanis took the opportunity to present his view on the YouTube ecosystem from the monetary perspective.

Earlier that year Calacanis wrote a blog post titled “I ain’t gonna work on YouTube’s farm no more” which generated a lot of attention and feedback from the YouTube creator community. The basic message of the post and his talk at Vidcon: YouTube’s remuneration system is broken and talent will eventually find new platforms and better ways to make money in order to create better content. If you are interested in this topic you should at least watch the video of his talk.

To give you some extra context to understand why the latest happenings at YouTube are noteworthy you need to know about sites like Patreon and Subbable. The idea behind these projects is to enable content creators to raise money from their audiences, funding future content without the need to rely on advertising revenue. And it seems to be working.

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Picture “YouTube Generation” by jonsson, Some Rights Reserved

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at