WordPress, the content management software created by Matt Mullenweg, already powers over 23% of all websites on the Internet.
With the acquisition of WooThemes the company has now the potential to become a major player in the online education market, both in terms of reach and revenue.
Automattic, the company that runs the commercial arm WordPress.com, announced the acquisition of WooThemes, which is one of the oldest commercial WordPress theme shops. Founded in 2008, the founders bootstrapped their startup to roughly $15 million in annual revenue. Though details of the acquisition have not been shared, Peter Kafka at re/code said that his sources estimate the deal at $30 million in cash and stock. The entire team will join Automattic.
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