The upcoming shutdown of Livemocha comes hardly as a surprise; one could argue that the language learning community has been on life support for almost three years after its acquisition by Rosetta Stone. One Twitter user stated that Rosetta Stone simply left Livemocha dying in a ditch.
Yet, pulling the plug for good is always a moment of reflection and essentially a point of no return.
Rosetta Stone announced a partnership with Acesse Corporation, an Internet marketing and advertising service provider with small business clients across the globe.
Under the partnership, Rosetta Stone will provide its language learning products Rosetta Stone Language Learning V3 for Business and Rosetta Stone Advanced English for Business to Acesse’s 400.000 customers through a new continuing education product called Acesse University.
Besides language training Acesse University will offer courses in Internet marketing, business fundamentals and technical skills, aiming to provide entrepreneurs and small business owners with the skills needed to stay competitive in a global market.
Full Release after the break.
This column was first published in EducationInvestor Volume 6, Issue 3 April 2014.
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When it comes to language, Europe is in a unique position. In a small geographical area, connected by a common market and to some extent common culture, we have access to nearly all the world’s most important languages: English, of course, but German, Spanish, Portuguese and French all play major roles in global trade, too. And the European Commission is keen to get people learning: a year ago, it announced the lofty goal of making every European speak at least three languages, calling this multilingualism strategy “mother tongue plus two”.
“We not only want to be the language-learning leader, but the overall leader in online learning.” Steve Swad, CEO Rosetta Stone
Rosetta Stone just put another present under its Christmas tree. After announcing the acquisition of French competitor TellMeMore last week, Rosetta Stone found itself yet another piece of the puzzle for its planned transformation from language into learning company.
“The acquisition of Tell Me More is an exciting way to close out what has been a transformative year for Rosetta Stone.” Steve Swad, President and CEO of Rosetta Stone
Indeed. It seems that this year ends with a bang for the language learning market as Rosetta Stone announced the acquisition of its French competitor Tell Me More for $28 million.