Summary: Coursera’s introduction of a monthly subscription model for parts of its MOOC platform is not a Netflix like revolution of higher education but a mere adoption of the very successful revenue model used by e-learning platforms such as lynda.com or Pluralsight.
Of course, adding a matching and accepted payment scheme to a growing choice of tech focused Specializations courses is a logic step to take if you want your slice of this fast growing and very lucrative market segment. But it also navigates Coursera on a collision course with the aforementioned established players and the deep pockets of LinkedIn..
Oh, and what about disrupting higher education by making it accessible to everyone? iversity, Germany’s MOOC platform that was recently saved from bankruptcy, might have the answer to that question.
Access the Whole Article
With an EDUKWEST Membership you get full access to all published articles including the entire archive as well as exclusive discounts on our digital downloads.
for 12 months
Already a Member?
As a keen follower of all things edtech you will likely have noticed that MOOC platforms like Udacity and now Coursera are moving away from classic higher education subjects and increasingly into tech skills. Startups like Udemy served that vertical early on. If you think about it, it is somewhat a self-fulfilling prophecy that a Silicon Valley startup is serving the ecosystem it exists in.
Professional social network LinkedIn announced its intention to acquire online learning company Lynda.com for around $1.5 billion. The deal is expected to close during the second quarter of 2015 and will be a combination of 52% cash and 48% stock. LinkedIn has currently around 350 million members worldwide.
Pluralsight, an online training platform for professionals in the tech sector, has acquired learn-to-code platform Code School for $32 million. Through the acquisition Pluralsight extends its library to beginner level courses.
Online learning company lynda.com has raised a $186 million Series B led by private equity firm TPG and with participation from existing investors Accel Partners, Spectrum Equity and Meritech. David Trujillo of TPG will join the board of directors.
The round comes two years after a $103 million Series A, bringing lynda.com’s total funding raised to $289 million.