Tag Archives: k-12

SchoolMessenger

HEDLINE: West Corporation to Acquire SchoolMessenger

West Corporation, a telecommunications services provider, announced the acquisition of SchoolMessenger, a mobile communications provider for the K-12 space.

The deal is expected to close during the second quarter of 2014, terms have not been disclosed.

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Clever

HEDLINE: Clever raises $10.3 million Series A led by Sequoia Capital

Clever, a startup that provides schools with an API to connect existing LMSs with new edtech products, raised a $10.3 million Series A led by Sequoia Capital with participation of Paul Graham (Y Combinator founder), Sam Altman (Y Combinator President) and Deborah Quazzo (GSV Advisors). Sequoia Capital Partner Bryan Schreier will join Clever’s Board of Directors.

The funding will be used to hire more developers and salespeople as well as for the next stage of growth, turning the API into a digital learning platform for the classroom.

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Rosetta Stone

Rosetta Stone to evolve from Language to Learning Company

Rosetta Stone

Are the days of high priced language learning software over? With Rosetta Stone’s latest acquisition it surely looks as if one of the leading companies in that sector is looking for greener meadows.

The $22.5 million all cash acquisition of Lexia Learning reported by the Wall Street Journal is one indicator that language learning isn’t enough to survive in the long term; the quote

“We are evolving the company from a language company to a learning company,”

by Rosetta Stone’s CEO Steve Swad a second one.

Also, customers already are under the false impression that Rosetta Stone is offering far more learning products than just languages. According to the WSJ a survey showed that people already relate RS to math, reading and music products. Swad stated “To me, it’s just evidence of brand permission to extend.”

Of course the acquisition of Lexia Learning also strengthens Rosetta Stone’s position in the K-12 and global English learning market yet we have to see it as part of a far broader strategy to transform Rosetta Stone into a learning company. From the press release

“This acquisition is another step in the transformation of Rosetta Stone,” said Swad. “We`re moving beyond language; we`re leveraging technology; we`re growing our business in new and meaningful ways. And we`re positioning this company to change the face of learning as we know it.”

I think it is pretty obvious to Swad and the team at Rosetta Stone that the days of high priced boxed (or downloadable) language software are numbered. The acquisition of Livemocha earlier this year and therefore the transition to a cloud based language learning portal was a first step here to compete with similar players like babbel.com and busuu.

All three offer language learning products at a fraction of the price customers need to pay for a Rosetta Stone product. Even the current half price offering Rosetta Stone is promoting on Facebook at $395 looks outlandishly expensive compared with the package prices Livemocha, babbel.com or busuu offer.

Rosetta Stone Promo

And we must not forget Duolingo that is slowly but surely becoming a real threat to the startups that aimed to disrupt Rosetta Stone. Duolingo already offers different languages and mobile applications at no cost to the learner. Duolingo also has studies that show the efficiency of its products and the startup is growing fast. Also, the reviews of people learning with the product I have read so far were fairly positive.

Therefore, it seems to be a good idea to find more lucrative niches as soon as possible. Other verticals are yet pretty much untouched from decreasing prices and Rosetta Stone’s brand and technology might enable the company to build up a new foothold there.


Picture License AttributionNoncommercial Some rights reserved by olivcris

C12 Audio Podcast

C12 Episode 2 Homework, Homework, Homework (Audio)

C12 Audio Podcast

C12 Episode #2

“Homework, Homework, Homework”

  • recorded: March 30th 2012
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AcademicPub - Your Book Your Way This Interview is sponsored by AcademicPub – Your Book Your Way
AcademicPub allows you to take content from their copyright cleared library of over 125 publishers, your files or anything on the web, and create custom course packs that are perfect, for you.
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K12 News

Links

  • Economic recovery skips the classroom
    Source: CNNMoney
  • French parents to boycott homework
    Source: The Guardian
  • Two hours’ homework a night linked to better school results
    Source: The Guardian
  • Moodlerooms CEO: Blackboard acquisition will expand open-source movement
    Source: eSchool News
  • School district, ACLU reach settlement in filtering lawsuit
    Source: eSchool News
  • `Bully’ Documentary Rating: What Happens in Schools Is Too Much for the Multiplex
    Source: The Educated Reporter

Interview

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Blog of the Week

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C12 with Christopher Dawson - EDUKWEST

C12 Episode 2 Homework, Homework, Homework

C12 with Christopher Dawson - EDUKWEST

In this second episode C12 Christopher Dawson invited Vince Leung, co-founder of MentorMob to talk about their learning playlists.

The blog of the week features two articles, one by Steve Wheeler about the flipped classroom and the other one by Shelly Blake-Plock on TeachPaperless about the EdTech Link in Baltimore.

Chris also covers the news in K12 including budget cuts, French parents boycotting homework, homework being linked to better school results, Moodlerooms acquisition by Blackboard and the slippery slope of community standards and local rights in the weekly K12 news round-up.

Full Episode

Subscribe to C12 Subscribe to C12 Video via RSS
Subscribe to C12 Video via iTunes
Subscribe to C12 Audio via RSS
Subscribe to C12 Audio via iTunes
Download Episode Download Episode Video Download Episode Audio
AcademicPub - Your Book Your Way This Interview is sponsored by AcademicPub – Your Book Your Way
AcademicPub allows you to take content from their copyright cleared library of over 125 publishers, your files or anything on the web, and create custom course packs that are perfect, for you.
Visit them today at academicpub.com and follow @AcademicPub on Twitter.

K12 News

Links

  • Economic recovery skips the classroom
    Source: CNNMoney
  • French parents to boycott homework
    Source: The Guardian
  • Two hours’ homework a night linked to better school results
    Source: The Guardian
  • Moodlerooms CEO: Blackboard acquisition will expand open-source movement
    Source: eSchool News
  • School district, ACLU reach settlement in filtering lawsuit
    Source: eSchool News
  • `Bully’ Documentary Rating: What Happens in Schools Is Too Much for the Multiplex
    Source: The Educated Reporter

Interview

Links

Blog of the Week

Links

PlayPlay