The upcoming shutdown of the once leading language learning community Livemocha shows that the technological platform a product is based on is as crucial to the success and survival as the offering itself. Livemocha missed the trend of mobile device based language learning and consequently lost its market share and appeal to consumers.
In Asia mobile phones are more intensively used than in North America or Europe. Often they are the main computing device, replacing laptops or desktop computers entirely. This also means that mobile phones are more and more used to perform different tasks in the field of learning, from sharing questions related to homework to learning a new language.
HelloTalk offers a social app that connects language learners from across the globe. The app features a set of different tools to facilitate exchange within the community, and to help community members to learn a new language.