Serious Learner = Serious Revenue

In Education only Serious Learners will bring in Serious Revenue

Last week I wrote about verified certificates and whether they have the potential to be the revenue driver for MOOC platforms or if they are essentially an anachronism becoming increasingly irrelevant in a society that shifts towards other forms of credentials.

One point that speaks for revenue coming from certificates is that learners who really invest time and effort in attending a course, online or offline, will likely also make the monetary investment to receive a verified certificate. Of course, there is the slight problem of MOOC retention rates still being very low which means that only a handful of learners will come to the point of getting a certificate, paid or not.

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Picture “this artist was a rich genius” by Amanda Bui, Some Rights Reserved

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at