The upcoming shutdown of the once leading language learning community Livemocha shows that the technological platform a product is based on is as crucial to the success and survival as the offering itself. Livemocha missed the trend of mobile device based language learning and consequently lost its market share and appeal to consumers.
Although the education and EdTech markets in India are still of nascent nature, it is hard to ignore the passion and appetite of both startup founders and investors alike.
EDUKWEST already published several sought-after reports on the Indian EdTech scene, namely a report on mobile learning, our Indian EdTech Startup List and our first EdTech Reading List India.
A High-Stakes Feedback Loop
There are twin, parallel forces slowly severing learning from American education.
If it seems contradictory that “learning” could somehow be separate from “education” (one is the purpose of the other), consider that standards for credentialing overwhelmingly rely on time spent in an educational environment (school attendance) and discrete performance indicators (standardized tests). Possibly no one explains the fundamental gap in our priorities more eloquently than Sir Ken Robinson in his TED Talk.
Despite their best efforts, neither of these measures of education guarantees learning; more alarmingly, neither is immune to the interference of grade inflation and school athletics. Continue reading
The upcoming shutdown of Livemocha comes hardly as a surprise; one could argue that the language learning community has been on life support for almost three years after its acquisition by Rosetta Stone. One Twitter user stated that Rosetta Stone simply left Livemocha dying in a ditch.
Yet, pulling the plug for good is always a moment of reflection and essentially a point of no return.
Editor’s Note: First appeared on wojtekskalski.com.
Some time ago at Brainly we coined term ‘candy management’ to describe a management style characterised by the following qualities:
- implicit focus on good atmosphere over good results
- very soft management style – lack of pressure / push for results
- same management approach to the team members regardless of their seniority/skill level
- giving much freedom to the team members in terms of both goals (or subgoals) and means to achieve them