LinkedIn Direct-to-Profile Certifications

LinkedIn pilots Direct-to-Profile Certifications with Coursera, edX, Lynda, Udemy

Today LinkedIn adds another piece of the puzzle to its user profiles in order to make them the definite online resume with the Direct-to-Profile Certifications pilot program. As you might remember, back in August the professional network opened itself to students and universities, adding the prelude to your professional resume so to speak.

The partnerships that LinkedIn announced today on its company blog will fill in the blanks that currently exist on the lifelong learning and vocational levels. If you now complete a course on Coursera, edX, Udacity,, Pearson, Skillsoft and Udemy you are going to receive an email that lets you add this accomplishment under your certifications category on LinkedIn.

While this might seem like a minor tweak to how you use the site, it’s kind of a big deal for the participating education providers. Nowadays LinkedIn is a very established player in the career space and no one really questions its importance when it comes to career related tasks like job search and recruitment.

The chicken and egg problem education platforms like Udemy, and Skillsoft and to an extend the MOOC players face is the value of the certifications they offer. By partnering with LinkedIn they can use its clout to give their credentials more weight and eventually get HR departments to honor the achievements of job seekers and employees.

Of course, LinkedIn is not the only company working on the collection of credentials. Most prominently there is Blackboard’s co-founder Matthew Pittinsky who joined Parchment as CEO. Then there is David Blake who founded Degreed after he had left Zinch or Accredible which is currently in imagineK12’s Winter cohort.

Though I don’t think that LinkedIn is ever going to go deep into the certification space it might nevertheless be one of the main drivers when it comes to a broad acceptance of new forms of learning and credentials.

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at