Along with the launch of its second app “Plants”, Brooklyn-based educational app startup Tinybop confirmed to have raised a $5 million Series A round last year, reports TechCrunch.
The round led by RRE Ventures, with participation of Two Sigma Ventures and KEC Ventures. RRE’s Steve Schlafman and Tina Roth Eisenberg have joined Tinybop’s board of directors.
Founded in 2011 by Raul Gutierrez, a tech entrepreneur with twenty years of experience in technology and the arts, Tinybop has a clear focus on detail and beautiful design. “The Human Body”, the first app of the startup, was released in August 2013. It topped the iTunes App Store in 143 countries and has been downloaded over 4.9 million times. The Human Body is priced at $3.99.
“Plants”, the second iOS app by Tinybop, is priced at $1.99. In the app parents can explore the world’s biomes with their kids. Users can literally dig deep into the different ecosystems, from roots to shoots and spores to fronds. The illustrations are made by French artist Mary Caudry and the app is available in more than 50 languages.
In order to get the most out of its apps, Tinybop offers free guides for parents to download which explain all of the different features and hidden gimmicks in detail. Though the apps are surely great for kids to play with on their own, it is obvious that Tinybop wants the parents to participate in the exploration. As John Brownlee put it in his article on The Human Body last year
“It’s refreshing to see a company like Tinybop take the opposite approach, giving both children and their parents both the intellectual credit and the richly designed apps that they deserve.”
- With $5M In New Funding, Tinybop Releases “Plants,” Its Second Educational App For Kids | TechCrunch
- Our new app: Plants has sprouted! | Tinybop Blog