Smart Sparrow

HEDLINE: Smart Sparrow raises $10 million Series B


Smart Sparrow, a platform that enables professors to create adaptive learning content raised a $10 million Series B led by Yellow Brick Capital.

Smart Sparrow previously raised a $2 million Series A from One Ventures and Uniseed Pty in 2013.

Key Takeaway

The technology behind Smart Sparrow was developed with faculty in a research group for Intelligent Tutoring Systems and Educational Data Mining at the University of New South Wales in Sydney.

The key element of Smart Sparrow is to allow professors to create adaptive learning content and courses while maintaining academic control. Besides the authoring tool, the platform provides professors with analytics on each student’s performance and advice on how to improve the content to achieve better learning outcomes.

“The professor is at the center of our technology,” states Dr. Dror Ben-Naim, the founder and CEO of Smart Sparrow in the press release. “Professors don’t simply want to know if a student arrived at the right solution; they want to understand the learning process — our tools were designed with that goal in mind.”

Yellow Brick sees Smart Sparrow as disruptive innovation as it enables anyone to create adaptive learning experiences, not just big legacy players and publishers.

“If creating such adaptive learning experiences is expensive, the market is going to be limited. Smart Sparrow’s platform simplifies and streamlines the development process,” states Johnathan Kol-Bar of Yellow Brick Capital in the press release. “This is a classic disruptive innovation that opens up an untapped market by taking a solution directly to professors, themselves. The company is showing fantastic traction and the growth potential in the US is very exciting.”

The new funding will be used to expand the team and operations in the US. Smart Sparrow is currently used by professors from over 400 educational institutions worldwide.

Further Reading

  • Smart Sparrow Lands in the US and Raises $10 Million | MarketWired
  • Smart Sparrow Scores $10M Series B | EdSurge

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Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at