Fingerprint, a mobile app network for children, announced that it has raised a $10.85 million Series B from Reed Elsevier, Corus Entertainment and Dreamworks.
Fingerprint previously raised $7.75 million led by Corus in August 2012 which brings the total funding raised to more than $20 million.
Founded in 2011 by Nancy MacIntyre, a former executive vice president of product innovation and marketing at learning tablet maker LeapFrog, Fingerprint’s own network grew to over 3 million users who download 2.5 games on average according to WSJ. In the same time Fingerprint’s revenues have grown ten-fold according to the press release.
Fingerprint currently offers 250 apps in its own network called Fingerprint Play and aims to reach 600 by the end of the year. The startup also created networks for Samsung (Samsung KidsTimeTM), Sylvan Learning (SylvanPlay) and Astro (AstroPlay).
According to Common Sense Media and Kaiser Family Foundation, kids between the age of 1-8 spend nearly two hours per day using devices, and between 8-18 years of age they spend eight hours per day. The challenge for game makers is the short attention span of kids states MacIntyre in an interview with WSJ. Children typically spend just two weeks playing a game, especially an educational game. To counter that, Fingerprint attempts to create new games on a regular basis.
Fingerprint also invites developers to add content to the network. Since the launch of the global content initiative in December, Fingerprint has received more than 400 submissions from developers in 30 countries including content from Smart Education, Ducky Deck, BabyBus, TinyTap, Speakaboos and BabyFirst.
By the end of 2014, Fingerprint expects to have launched seven new networks with a global footprint that will span the US, Canada, SE Asia, Australia and Europe. As part of the funding both Corus and Dreamworks will be doing commercial partnerships in terms of distribution of content and alignment with Fingerprint’s various partners.
- Fingerprint Secures $10.85M Series B Financing from Top Media and Entertainment Companies to Expand and Create New Kids’ Mobile Networks | Press Release
- Kids’ App Maker Fingerprint, Snubbed by VCs, Backed by DreamWorks | WSJ