HEDLINE: LiveNinja raises $500k launches Business Product

Miami-based online expert marketplace LiveNinja announced that it has raised an additional $500K in Venture funding from an undisclosed group of angel investors.

Having previously raised $500K in Seed funding from Start Capital, Scott Bernstein, Giuliano Stiglitz and Marco Giberti, the latter two are also members of the board, LiveNinja’s funding now totals $1 million.

Key Takeaway

Founded in 2011, LiveNinja offers nearly instant video chats with experts in a variety of topics, ranging from education & tutoring over health & fitness to web development & design. The tutors on the site, or ninjas, can offer their expertise and charge by the minute, 30 minutes or other custom intervals. There are currently over 3000 experts on the site offering their services.

LiveNinja plans to relaunch the service in the coming months, adding a mobile-optimized website according to TechCrunch.

Along with the announcement of the latest funding comes the launch of Katana, LiveNinja’s new business facing product. Through Katana online businesses in the ecommerce sector can offer customers an in-store like shopping experience similar to shopping with a personal shopper by embedding the platform on their site.

Through Katana customers get connected to a company representative via live video chat but Katana also offers other features like text chat, screen sharing and is entirely customizable. Businesses also get detailed stats and performance analytics.

Adding a solution that companies can embed directly on their website is probably a good move by the LiveNinja team. The market for instant help from experts is getting a lot of attention lately with big players like Google and Amazon entering the space very early on. LiveNinja also faces competition from fellow startups like Codementor which just recently raised $600k for its vertical marketplace for coding experts.

Most prominently it is of course Google Helpouts that targets the consumer market directly by offering instant help, launching its platform with prominent partners like Rosetta Stone and Coursera.


Further Reading

  • Video Chat Marketplace LiveNinja Raises Additional $500K, Launches Tools For Online Businesses | TechCrunch
  • Miami’s LiveNinja Launches Katana to Give Online Shoppers an In-Store Experience | Tech Cocktail
  • HEDLINE: Codementor raises $600k Seed Round | EDUKWEST
  • Coursera, Rosetta Stone, Alliance Française amaong the First offer Google Helpouts | EDUKWEST

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Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at