HEDLINE: Houghton Mifflin Harcourt acquires Curiosityville

Curiosityville, a personalized online learning platform for children ages 3-8, has been acquired by Houghton Mifflin Harcourt. Financial terms of the deal have not been disclosed.

Curiosityville will become a core element of HMH’s early childhood education offering, an area of strong growth for the company.

Key Takeaway

Founded in 2010 and officially launched in August 2012 by Susan Magsamen, Curiosityville offers games and activities that aim to lay a strong foundation for core learning areas such as creative expression, problem solving, collaboration, and other critical cognitive and academic skills for school and for life.

The activities are based on evidence-based research around child development, critical learning periods and brain science research according to the press release. The startup won multiple awards for its product including a perfect score by Common Sense Media in 2012 and 2013.

Through the acquisition HMH also owns Curiosityville’s proprietary data collection and analytics engine, the Learning Tree, which provides real-time information on individual learners and personalized recommendations for learning, both online and offline.

According to the Baltimore Business Journal, Curiosityville had started raising a $5 million Series A in February to grow the staff and build smartphone applications. In an 2013 interview with Baltimore, Magsamen stated that the startup raised $300k in 2011 and another $2 million in 2012. By the time of the interview Curiosityville had 2000 paying customers.

Before launching Curiosityville, Magsamen had launched a first education startup in 1998 called Curiosity Kits which created a line of educational toys and games. Magsamen sold Curiosity Kits to the Canadian toy manufacturer The Orb Factory.

The acquisition of Curiosityville is HMH’s second in May. Last week the publisher acquired New York based Channel One News for an undisclosed amount.

Further Reading

  • Houghton Mifflin Harcourt Strengthens Early Childhood Education Offering with Acquisition of Curiosityville | Businesswire
  • Ed-tech video game maker Curiosityville acquired by Houghton Mifflin Harcourt | Baltimore Business Journal
  • Curiosityville vying for $5M to create kids’ game app | Baltimore Business Journal
  • Curiosityville: subscription youth learning startup shares early metrics | Baltimore
  • The Orb Factory Announces Acquisition Of Curiosity Kits® | PRWeb
  • HEDLINE: Houghton Mifflin Harcourt acquires Channel One News | EDUKWEST

Links | Twitter | Facebook | CrunchBase

Kay Alexander is the co-founder and creative director of EDUKWEST. You can follow him on Twitter, Facebook or Google+