HEDLINE: EDPlus Holdings acquires College Review Portal Unigo

Unigo, a portal that offers student-generated reviews of colleges and access to admission advice and counseling, got acquired by EDPlus Holdings, a subsidiary of Aequitas Capital Management, Inc.

Financial terms of the deal have not been disclosed. The entire team of Unigo will join EdPlus Holdings but remain located in New York. Jordan Goldman, founder and CEO of Unigo, will become Vice President of Business Development and Innovation for EDPlus Holdings.

Key Takeaway

Launched in 2008, Unigo raised a $400k Angel Round that year and a $1.6 million Series A in 2011 led by McGraw-Hill. Over the years the platform has gathered student-generated reviews of 6.500 colleges in the US and “tens of millions” of visitors.

Besides the reviews, Unigo has built a network of over 1.500 counselors and 15.000 college students who are available for sessions.

Unigo will become the central product of EDPlus with existing products +U and ScholarshipExperts.com being integrated in the Unigo portal. The acquisition also includes Unigo’s SaaS platform for colleges College Switchboard, offering a suite of products including tools for admission, retention, career services and alumni giving. These products can be licensed independently or in combination with Unigo’s college market research and college advertising offerings.

Unigo’s biggest competitor in the space is Chegg Admission Services (formerly Zinch) which according to the company is used by 75% of college bound high school students today. Through the acquisition of Unigo, EDPlus Holdings aims to reach “more than 50 percent of all people looking to make a decision about where to go to college in the U.S.” according to Brad McMahon, SVP of Digital Services at EDPlus Holdings.

Further Reading

  • EDPlus Holdings Acquires Unigo and Offers the Most Comprehensive Platform to Prepare Students for College and Beyond | PR Newswire
  • McGraw-Hill leads $1.6 Million Institutional Funding Round for Unigo | EDUKWEST
  • Chegg adds another Piece to its Student Graph – Acquires Zinch | EDUKWEST
  • The Future is Digital: Chegg Quarter 1 2014 Results | EDUKWEST


unigo.com | Twitter | Facebook | CrunchBase

Kay Alexander is the co-founder and creative director of EDUKWEST. You can follow him on Twitter, Facebook or Google+