HEDLINE: Corporate Training Platform GuideSpark raises $15 million Series B


GuideSpark, a SaaS startup that helps companies turn their paper-based training material into interactive and mobile courses raised a $15 million Series B led by NEA with participation of existing investors Storm Ventures and IDG Ventures.

GuideSpark previously raised a $5 million Series A in August 2013.

Key Takeaway

Besides making in-company training more engaging by getting rid of learning material in physical binders or digital pdf files, GuideSpark also helps the HR department to better understand and measure the learning performance and outcomes of the training.

GuideSpark cofounder and CEO Keith Kitani pointed out in an interview with WSJ that workforce preference for video, mobile and interactive content over paper, text-based websites and email is driving the startup’s growth. Currently there is a high demand for training material on the health care reform.

GuideSpark’s clients range from small companies to brands like L’Oréal, Adobe and News Corp. Through the SaaS offer brands get access to GuideSpark’s proprietary content creation platform to turn the paper-based learning material into videos and interactive materials.

Clients pay for a one-year subscription and GuideSpark then assigns its own creative experts to the project to help the employees of the client to transform and customize the material.

Further Reading

  • Employee Engagement Innovator GuideSpark Raises over $15 Million in a Series B Round, Led by NEA | BusinessWire
  • GuideSpark Raises $15M to Make Employee Communications Entertaining, Digital | WSJ
  • GuideSpark Raises $15M To Become Your One-Stop HR Training Resource | TechCrunch

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Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at