Campus Special

HEDLINE: Chegg acquires Campus Special for $17 million

Former textbook rental juggernaut turned student hub Chegg has acquired student deal platform Campus Special for $17 million in cash and stock.

Founded in 2005, Inc. Magazine has ranked Campus Special as one of the fastest growing private companies in the US from 2011 to 2014.

Key Takeaway

Currently Campus Special is available at over 500 college campuses in the US, connecting millions of students with deals and specials from more than 17.000 local merchants.

Campus Special’s success is based on an award winning paid summer internship program. The company brings together all interns for a four-day training camp in Chicago where they learn about business, marketing and advertising. Over the summer the interns then work together with local business owners and educate these on how to market their business to college students through Campus Special’s print, mobile, online, and digital products.

Successful interns receive references and recommendation letters and are referred to Campus Special’s Career Partners featuring over 65 companies (Fortune 500 – midsize) who hire directly from the program. 97% of Campus Special’s interns land a career upon graduation compared to 47% of regular college students.

Leveraging this internship program, Chegg believes it can scale Campus Special to more than a thousand schools within the next 18 months.

Campus Special generates revenue from every food order placed through the app, in addition to the local and national advertising sold both within the app and in its widely-distributed coupon books.

Campus Special will be rebranded Chegg Campus Deals.

Further Reading

  • Chegg Acquires Student Deals Platform Campus Special | Press Release

Links

campusspecial.com | Twitter | Facebook | CrunchBase

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at KirstenWinkler.com.

  • marissa asebes

    love chegg and love Campus Specials. this is a really good move !