HEDLINE: rebrands as raises $500k Seed Round, a resource site for free and premium interactive guides, rebranded itself to and raised a $500k Seed Round from a group of angel investors including Shopify founder Scott Lake, Shopify vice president Adam McNamara, and TravelPod founder Luc Levesque according to TechCrunch.

Key Takeaway

Scott Annan, founder and CEO of argues that instructional content is often not consumed in a linear way and therefore needs to be broken down in chunks that can be easily navigated and digested by the learner.

Existing forms of content delivery don’t work for this particular purpose as

Blogs aren’t designed to handle “multi-chapter” content and scrolling forever to find (or re-find) great information is a bad experience. eBooks and PDFs are equally poor at finding and retaining content, lack multimedia, and are “frozen” once you’ve downloaded it. intends to be the ultimate destination for all long-form, instructional content according to the startup’s blog.

On the creator side of things gives the authors information about their readers including a heat map that shows the engagement on different items of the published content. Experts or bloggers who want to convert their content into guides can use the service for free and also charge learners for access.

The guides can be embeded on the creator’s website or blog through a simple line of code and the creator keeps entire control over the content, whereever it gets shared or published.

Along with the rebranding also comes the launch of a new service that offers companies a fully-branded, fully-hosted “resource center” to replace or enhance existing customer resources using’s publishing platform. Launch partners include,, Alliance Virtual Offices, and The Soshal Group.

Pricing for the business solution is $79 per month or, as puts it, a corporate plan at a small business price.

Further Reading

  • Is Now | Blog
  • Aims To Be The Hub For Companies’ White Papers And How-To Content | TechCrunch

Links | Twitter | Facebook | CrunchBase

Kay Alexander is the co-founder and creative director of EDUKWEST. You can follow him on Twitter, Facebook or Google+