Google LinkedIn Acquisition EDitorial EDUKWEST

Why Google (Alphabet) should Acquire LinkedIn

Though a not-so-great earnings forecast cost LinkedIn 30% of its stock value the professional network is still one of the most solid companies in the social space. It has 414 million members worldwide, and 57% of traffic now comes from mobile. And by means of its ongoing acquisition strategy LinkedIn is transforming itself from simple network into a full-blown education and career hub.

Last year’s acquisition of is now followed by Connectifier, a two-year-old startup that helps recruiters to find the right talent. With LinkedIn profiles already being an established replacement of the classic CV, relevant additional services, like and Connectifier, make LinkedIn the predominant force in the career space. My guess is that one of the next acquisitions is going to be an education portfolio and certification company such as Accredible, Parchment or maybe Degreed.

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Picture by Chrissy Wainwright via Flickr

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at

  • paulmartin42

    But is Twitter (another chatterati Goofle target) the new MySpace and like Facebook (in India) on the way out. I doubt Google will buy a company whose revenues are not that large.

    • But LinkedIn is much more than just social chatter, it’s the new resume plus it has a shot to become a major e-learning player with the acquisition. I don’t think that the stock market value represents the real value of the company.