The upcoming launch of the Chegg Career Center is the next logical step for a company that aims to become the one-stop-shop for everything higher education.
The transition from textbook rental juggernaut to student hub began with Dan Rosensweig taking over as CEO in early 2010. Under his leadership Chegg went on an acquisition spree prior to its IPO last year. The goal was to turn a business that essentially had two peaks per year into a portal that would be used by students 300 days per year.
About three years later we can see that the strategy seems to work out. Chegg’s digital revenue is constantly growing, now making up 24% of the total revenue. Also, 33% of members use two or more Chegg services, up 75% year-over-year which shows that the idea of a one-stop-shop resonates with Chegg’s audience.
Access the Whole Article
With an EDUKWEST Membership you get full access to all published articles including the entire archive as well as exclusive discounts on our digital downloads.
per month rebilled monthly
for 12 months rebilled annually
Already a Member?
Picture “Shopping!” by joe jukes, Some Rights Reserved