California-based learning company GlobalEnglish that specialize in teaching Business English to small companies and big multinationals announced a complete re-brand of the company and the launch of three new products today.
“Today, we’re moving a leap ahead with a complete, on-demand platform that includes mobile, enterprise social software, improved productivity tools and embedded expertise that delivers Business English assistance where and when companies and employees need it most.” – Tom Kahl, GlobalEnglish President
As you know, there is some fierce competition going on in the ESL market in general and Business English segment in particular as the global economy is forcing more and more local brands to expand world wide.
GlobalEnglish has seen a quite strong growth rate of 28% over the past four years. The annual revenue in 2009 is estimated to be around $35 to $40 million according to Venture Beat.
Key element of the new offer is the focus on collaboration amongst employees in multi-national companies and to bring the Business English offer into real work situations.
First new element is the GlobalEnglish LinGo Pro Mobile Businnes Language App (iPhone and Android) that allows users to quickly access typical language, translations or vocabulary as well as correct pronunciation relevant to the specific industry.
Although having an app for that may not be something entirely new, it apparently makes sense for GlobalEnglish to launch this app as a revamped version of their existing LinGo app now, and I’m sure that their business customers will appreciate the a) one-stop-shop solution and b) the availability in 34 languages.
To achieve more interaction between co-workers GlobalEnglish also launched a new software product called Bloom. GlobalEnglish Bloom provides employees with the opportunity to upload documents and get feedback on those as well as the option to create Wikis on pronunciation to help employees who speak other languages.
Finally, we see GlobalEnglish Edge which is more to be seen as an addition to an existing solution. The functions of speech recognition and remediation have established themselves as standard for compelling solutions in the Business English segment for corporations so this is clearly an intelligent addition to keep up with the competitors.
Originally founded in 1997, GlobalEnglish currently serves more than 350 of the Global 2000 companies, and is the preferred choice of some of the world’s largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hilton, John Deere, Procter & Gamble and Unisys.
Via: VentureBeat
Source: GlobalEnglish
