ENT Hedlines

ENT Hedlines Monday July 2nd 2012

ENT Hedlines

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Simon & Schuster will add QR codes to back covers

Starting this fall publisher Simon and Schuster will add QR codes to the back covers of its hardcover and paperback books. The idea is to build direct consumer relationships with the customer but of course, the person buying the book also needs to scan the code afterwards.

The code will lead the reader to the Simon and Schuster website or a special site for the book’s author. Simon and Schuster hopes that the reader will then sign up for the newsletter of the author, search for other books or watch the video content that will be available.

Though QR codes are hugely successful in Asia they did not get lots of traction in Europe or the US yet.

Computer Science most popular Major at Stanford

According to a press release from Stanford’s engineering school, computer science is the most popular major at the university. More students than ever before enrolled into the courses, also topping the enrollments of the dotcom era in 2000-2001. And more than 90 % of Stanford undergrads take a computer science course before they graduate.

For comparison, in 1955 and 65 Liberal Arts degrees like History were most popular, 1975 Psychology, 1985 Economics and 1995 Biological Sciences and Human Biology.

Computer system automatically transcribes & translates lectures

The Karlsruhe Institute of Technology or KIT is testing a new computer system that can automatically transcribe lectures and translate them into English. Not only would this be a great tool for foreign students who struggle to follow a lecture in German but it also offers a great way to get notes of the lecture via the cloud where the transcript is hosted.


  1. Simon & Schuster is adding QR codes to all its print books. Will readers bite? [paidContent]
  2. Stanford’s Most Popular Major Is Now Computer Science [Mashable]
  3. Transcribe and translate tool could help foreign students follow lectures [University World News]

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at KirstenWinkler.com.