As I’ve just learned from a Facebook status update of English Attack! co-founder Paul Maglione, the language learning through entertainment service have partnered with TMM Publishing, Poland. Poland is now the five markets English Attack! is targeting through local partnerships besides Italy, Brazil, Spain, LatAm and Romania.
This newest partnership will include a polish version of the English Attack! website and of course concentrate heavily on marketing and business development for the polish market in online language learning as this is where TMM’s strength is.
In a talk I had some weeks ago with bab.la co-founder and CEO Andreas Schroeter he also pointed me to Poland as a very promising and growing market for their product, so I can absolutely see the sense for and edutainment company as English Attack! are to see a business opportunity there.
The Polish seem to accept and embrace online learning easily in all its facets, the question if there is money to make on the online education market in Poland and what the scale might be remains however and I will leave unanswered for the moment but I’ll definitely keep an eye on it.
You can read the complete announcement and press release here.