English Attack!, a startup that I had the chance to cover basically right from the start here on EDUKWEST announced today that it crossed the 100k registered user mark three months after its official release.
In the press release, Frederic Tibout states that
“We are seeing excellent word-of-mouth among the target audience, which is contributing to our rapid user growth, both of registered users and of those hundreds of thousands of non-registered users who use the free version of the site.
We expect to see this growth accelerate further in the back-to-school season these next few weeks across Europe and parts of Asia.”
Besides this viral growth through word-of-mouth English Attack! recently opened its 12th regional sales and marketing office in Mexico City. Paul Maglione told me in an email that they also get approached by publishers, universities and Internet portals that show interest to work together with the startup.
English Attack! has been one of the first startups that entirely focused on an edutainment approach. The learner earn “Booster Coins” for each question that is answered correctly and there are also further motivational layers like badges for example.
The business model is shaped accordingly, aiming to replicate the success of successful social games on social networks like Facebook. Most of the content is accessible for free and new lessons are available every day which should provoke users to come back regularly on the site.
The virtual currency can be either earned by playing the games, participating in special offers by commercial partners of the platform or by directly purchasing Booster Coins. Those can then be used to get access to the entire content available on the platform.
As English Attack! is being used by teachers of English in the classroom or as supplementary homework assignment already today, one of the next steps on the roadmap is going to be a “Teachers and Schools” platform. The launch is planned in the coming weeks.
Website: english-attack.com
Twitter: @englishattack
Facebook: English Attack!
