Katja Martin Lynda.com at Online Educa Berlin 2012

EDUKWEST@OEB Interview with Katja Martin of Lynda.com

Katja Martin Lynda.com Online Educa Berlin 2012This is Kirsten, again from Online Educa Berlin.

Now I am here at the booth of Lynda with Katja Martin and she is going to give us a quick pitch of what Lynda is doing and what is new and innovative.

Hello everybody, I am Katja and I work for Lynda.com. We are a online library and we are passionate about learning and getting everybody to learn. With the power of the Internet you have basically over 1.500 courses  at your fingertips.

We are subscription based service and we believe the quality and the best kind of industry experts that we find for our videos make our content engaging and really exciting to encourage people to do their utmost best at their jobs and maybe even find new things that their are getting excited and interested in.

You are one of the relatively few startups here at the conference.

We are not really a startup. Lynda herself is a teacher. She wrote a book on HTML web design. It was so popular that she just started a school out of that with VHS and DVDs. Five years ago we started to fill up our library with all that content. So it’s kind of a evolution with a lot of interest. If you want to find out more, please go to our website Lynda.com and you can see Lynda’s story, where she really fantastically describes her passion about learning.

If Lynda herself is or was a teacher who is then the typical Lynda.com user. Is it everybody interested in learning, education in a very broad sense or is it universities?

We work with pretty much anybody that wants to learn. We work with many universities, campus wide or many organizations and also individual subscribers who need to keep on top of their game. Pretty much anybody who wants to continue that journey of learning. When you want to become better at something it might lead to something else. So you don’t want to restrict yourself to just one subject so it’s interesting to see what else is out there in our fast moving society.

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at KirstenWinkler.com.