Open English, an online English school that covers the Latin American market, announced its entrance into the U.S. market, targeting its Hispanic population.
Founded in 2006, Open English has over 300.000 students across 20 countries and raised $120 million in venture capital. With the expansion, Open English aims to target the fastest growing minority in the United States. According to research by Pew Hispanic Center, 68% of Hispanic immigrant adults don’t speak sufficient English.
Open English saw natural growth via word-of-mouth and is now launching a TV ad campaign across ten channels in Southern Florida. The startup is known for its entertaining and successful TV ads in Latin America which feature Open English founder Andres Moreno.
- Open English Says “Hello.” To US Hispanics | PR Newswire
- Open English sets out to conquer U.S. Hispanic market | Miami Herald
- Hispanic Nativity Shift | PewResearchCenter