“We want to have a student using us all the way through for a 10-year span, from high school on.” Dan Rosensweig, CEO Chegg
Robin Wauters at TechCrunch reported today that textbook renting platform / social learning network Chegg is entering the daily deal space through a partnership with white label provider Group Commerce.
Chegg Deals launches initially in Tempe, Miami, Atlanta and New York and will extend the platform nationwide in the future. Deal provider are amongst others brands like Capitol One, Dr. Pepper, MTV, Livescribe and Microsoft.
Chegg estimates the market size at 31 million students, 15 million in high school and 16 million in university.
Now, there is of course the question if we need yet another daily deal site, especially when we take a look at the suffering of Groupon’s IPO and the fact that the daily deal king might get less than the $6 billion that Google offered them earlier this year.
I think where Groupon is suffering because of its broad audience, vertical daily deal sites that target a specific and well defined audience might be far more attractive for buyers as well as sellers. And looking at Dan Rosensweig’s statement from the top of this post, a daily deal site adds even more stickiness to the platform.
