With the acquisition of Zinch, a college recruiting platform with more than 3.5 million users, Chegg is expanding its new social education strategy into the college space.
Zinch connects college and graduate students to scholarships by adding a personal layer to the application process to show that students are in fact “more than a test score”. If you want to learn more about Zinch, I covered the startup on Disrupt Education in more detail. The college recruiting market is estimated at $7 billion.
According to a post by Kara Swisher on All Things D this acquisition is part of an overall strategy to make Chegg relevant to students over the entire year and not only the two days of the year when they buy or rent textbooks.
Quoting Dan Rosensweig, president and CEO of Chegg from All Things D’s article
“This is the beginning of a connected student network that we hope to build into a giant platform. We want to have a student using us all the way through for a 10-year span, from high school on.”
