KWestions Episode #28
“What is Crowd-Funding” with Slava Rubin of IndieGoGo
|This Interview is sponsored by Einztein – The Social Learning Network
Einztein is the social learning network for higher education and lifelong learners. Einztein brings the power of social networking to learning and enables anyone to create an online learning community for resource sharing, collaboration and discussion.
Besides talking about his motivation to found a crowd-funding platform and what he saw in it, we then discuss what might be the reasons that this particular way to fund projects or raise money for products has become so popular in the past 18 months.
I then asked Slava for some hands-on advice what I need to do and what steps to take in order to set up a successful campaign for an educational product/project on IndieGogo, and what differentiates the most successful campaigns from the not so successful ones.