Andreas Schroeter of

For EDUKWEST episode 45 I invited Andreas Schroeter, co-founder of German start-up We dedicated our talk to itself including a product demo of course but I felt it would be particularly interesting to give it a twist by talking about the daily routine of Andreas as entrepreneur, his networking and also’s social media strategy which is one of the more interesting ones on the education market.

To describe the product briefly. Their core product is an online dictionary available in various different language combinations yet there is much more to discover as there are vocabulary games, tests and a community available on the platform. An interesting fact is that (founded in 2007) is as one of the very few education start-ups profitable yet. Their revenue mainly comes from advertising displayed in an not too aggressive manor on the site. Additional revenue comes from iPhone applications for some of their dictionaries as well as premium accounts.

As mentioned above the latter part of the interview is focused on being a start-up founder in Hamburg and the importance of social media as well as looking beyond our education market to find new inspiration and ideas to push forward as a company.

I recommend to read their excellent blog and to join them on Facebook and Twitter.


Audio only:

1. EDUKWEST #45 with Andreas Schroeter of     

Additional Links:

Lexiophiles blog: on Twitter: @babla dictionary on Twitter: @babladict
Andreas on Twitter: @schroetera

Kirsten Winkler is the founder and editor of EDUKWEST. She also writes about Social Media, Digital Society and Startups at