32% want to get a Language Learning Gift for Christmas says Rosetta Stone


Christmas Gift

Want to make your 25-34 year old beloved one happy this Christmas? Then present them with a self-improvement gift, preferably one that helps them to learn a new language. At least that’s what Rosetta Stone UK found out in a research about Christmas gifts and New Year’s resolutions.

First of all, Rosetta Stone UK asked how many unwanted gifts people received last Christmas and what they were worth. The total number of unwanted and hence wasted gifts sums up to a staggering £852.6 million which is about $1,3 billion.

On the other hand, physical improvements as New Year’s resolution have had a bigger chance to fail with about 12% to 18% whereas self-improvement resolutions seem to be more successful with only 4% of people surveyed saying that they did not succeed in learning a new language, finding a new hobby or travelling the world.

Top reasons to break a new year resolution were lost motivation, or the respondent found it too difficult (29%) or did not have enough time (18%). 14% merely got bored, and 10% forgot.

In addition to Rosetta Stone’s research other statistics show that in the age group of 25-34 people who would like to receive self-improvement gifts this Christmas 32% want to learn a new language, 30% would like to receive travel guides and 25% would like to learn more about well-being and health.

With that in mind you have of course a big choice of language learning providers which we all covered on EDUKWEST over the years like Livemocha, busuu and Babbel.

This also includes this week’s sponsor Hello-Hello which offers language courses in 11 different languages on the web, iOS devices and Android. The great thing is that the person who receives the gift won’t have to learn alone as Hello-Hello couples social networking with language learning, which allows users to interact with native speakers around the world directly from their mobile devices.

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About Kay Alexander

Kay Alexander is the co-founder and producer of EDUKWEST. He is the co-organizer and producer of the This Week in Startups Paris Meetup. You can follow him on Twitter, Facebook or Google+